Colon Cancer Canada, with the support of celebrated Canadians, is launching the Colon Cancer Awareness Month with a hard hitting Public Service Announcement (PSA) campaign that promotes the message that people need to “talk about it.”
Canadian celebrities involved in the campaign are Olympic medalist Adam van Koeverden, singing legend Anne Murray, hockey legend Darryl Sittler, actress Emmanuelle Chriqui, and actor Neil Crone. “They all have a personal story that brought them to Colon Cancer Canada – we just couldn’t be more proud of them,” explains Amy Elmaleh, Co-Founder of Colon Cancer Canada.
Colon cancer is the second leading cause of both male and female cancer-related deaths in Canada. In 2013, an estimated 23,900 Canadians were diagnosed with colon cancer. Although this is a startling statistic, more startling is the fact that almost half of those diagnosed died. Surprisingly, colon cancer is one of the most preventable forms of cancer. If caught early, over 90% of these cases could and should result in a full recovery.